One Door Closes and Another Opens

As you read, rejoice with me. Watch for more information. If you wish to attend or recommend a friend or associate, send me an email at MLevin7276@aol.com. The class size will be limited to 80 students worldwide to maintain the close connection between student and faculty.    Martin

Yale Launches Course for the Book and Magazine 
Publishing Industry

New Haven, Conn.—Yale University will launch a new Yale Publishing Course this summer, bringing emerging industry leaders from around the world together with experts in their respective fields to tackle the most compelling issues facing publishers.  The first session will be offered July 18-23, 2010, with subsequent sessions held annually. The week-long program is geared to middle- and upper-level professionals in the book, magazine, and on-line publishing industry. It will provide participants with the skills required to lead their publishing organizations during a time of accelerating change.

The Yale Publishing Course will fill the gap left by the closure of the renowned Stanford Professional Publishing Course (SPPC), which was offered from 1978 to 2009.  Senior advisors to SPPC, Robert Baensch and Martin Levin, as well as publishing executives who have long been associated with SPPC, have joined the Yale program as advisors and lecturers. The Yale program will expand the international scope of the Stanford course and concentrate more heavily on the business side of publishing, with an emphasis on emerging technology.

The Course’s curriculum will focus on such topics as strategic planning, financial management and entrepreneurship; best practices in the use of new technology and content delivery; legal issues involving open access and intellectual property; and the future of digital dissemination. The program will feature lectures and seminars by distinguished members of the Yale faculty and publishing executives with proven records as innovators. It will also tap into the rich resources of the prestigious Yale University Press. Participants drawn from around the globe will be immersed in information on the latest technological advances and be exposed to cutting-edge thinking about the business of publishing as a global enterprise.  While stepping back from their daily jobs, they will be able to reflect on broader perspectives, discuss strategies with their counterparts, and consider new approaches that will enable them more effectively to operate within their own organizations. The program will combine lectures with small discussion groups and provide ample opportunity for participants to meet informally with each other and with the presenters.  The Course’s presenters will be available throughout the week to advise participants on a one-on-one basis.

The Yale Publishing Course will be held on the historic Yale campus in the state-of-the-art Greenberg Conference Center.  The Course will join a suite of international senior leadership programs already in place at Yale, such as the Global Health Leadership Institute, the India-Yale Parliamentary Leadership Program, and the China-Yale Advanced University Leadership Program.

For more information on the Yale Publishing Course, contact publishing.course@yale.edu.

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Yale News Releases are available at http://www.opa.yale.edu

All I Know About Management I Learned From My Dog

It was a long time coming but after more discarded drafts than I would dare mention, the manuscript is finally done and it is now being posted in installments for you to read online. I am soliciting your comments, photos, and asking you to tell me about your own dog stories.

What I tried to do is to tell the story of how Angel made me rethink a 60 year career. You will find some stories that will make you laugh. You will meet some of those people, such as Stephen King, that influenced me and made my career interesting, informative and exciting. I look forward to reading your comments.

NOW ONLINE:

www.GoldenRulesForManagement.com 

All I Know About Management 
I Learned From My Dog.